A few years ago, swipeless cards seemed to be all the rage. You could simply wave your debit or credit card at the gas pump and pay without having to swipe your card. Then McCdonald’s got it. Then adoption slowed. Why? Adoption slowed because merchants were reluctant to invest in technology and consumers were resistant to change.
Will contactless payments make a comeback? Visa recently announced that it will extend its signature waiver to most retailers starting now. What this means is that consumers who pay less than $25 with their card will not require a signature for the transaction. This should help drive people to want to wave a contactless card in front of a card reader and not have to bother with a PIN pad. Merchants like the fact that PIN transactions cost less for them, but they don’t like how it takes longer to checkout. Signature transaction costs are coming down now, in the wake of changes in credit card laws.
Merchants will like it because anything that speeds the checkout process reduces costs. Best Buy decided that swipeless transactions cost them too much because they had to run over the signature-network, and so they discontinued that program.
However, consumers are a bit concerned about security. How does it work, they ask? Me I’m ready to get a new swipeless debit card with this technology.